Brand Message
Parachute is the flagship brand of Marico. Before the 1992 economic liberalization in India, the government classified vegetable oils as an essential commodity. In the late 1990s, Marico made its first serious entry into foreign markets by setting up a manufacturing plant in Bangladesh. Parachute’s market share rose to 70% within ten years and it had become one of the most recognized and trusted brands in that country.
